Types of information we collect may include:
- Mailing address
- Email address
- Phone (or mobile) number
- Date of birth or age
- Driver’s license number
- Credit/debit card number
- Purchase/return/exchange information
- Registry or list information
- Your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information)
- How you use our sites and mobile applications, search terms, pages you visit on our mobile applications and application performance, as discussed further below
- Geo-location and in-store location (with your consent)
- Facebook ID, profile picture, gender, age range, friends’ IDs (with your consent)
- Google ID, profile picture (with your consent)
If you choose not to provide information, we may not be able to provide you with requested products, services or information.
- automated information collection
We may connect information collected automatically with information we already have about you in order to identify you as a Leaf in Creek guest. If we are able to identify you as a Leaf in Creek guest, we may, for example, link your activity on our website to your activity in a Leaf in Creek store or on one of our mobile applications. This allows us to provide you with a personalized experience regardless of how you interact with us—online, in store, mobile, etc.
In order to provide the best guest experience possible, we also use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores and on our mobile applications; the performance of our marketing efforts; and your response to those marketing efforts.
Leaf in Creek Automated Collection
Third-Party Automated Collection and Interest-Based Advertising
Leaf in Creek participates in interest-based advertising (IBA), also known as Online Behavioral Advertising. We use third-party advertising companies to display ads tailored to your individual interests based on how you browse and shop online. Leaf in Creek adheres to the Digital Advertising Alliance (DAA) self-regulatory principles for IBA.
We allow third-party companies to collect certain information when you visit our websites or use our mobile applications. This information is used to serve ads for Leaf in Creek products or services or for the products or services of other companies when you visit this website or other websites. These companies use non-personally-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and personally identifiable information (e.g., static IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These parties typically use a cookie, web beacon or other similar tracking technologies to collect this information.
- our do-not-track policy
Some browsers have a "do not track" feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser "do not track" signals, but we do provide you the option to opt out of interest-based advertising. To learn more about IBA or to opt-out of this type of advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website. Options you select are browser- and device-specific.
- mobile location information
- user experience information
In order to improve guest online and mobile shopping experiences, help with fraud identification and assist our guest relations representatives in resolving issues guests may experience in completing online purchases, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (e.g. information entered during checkout process) and browser information.
- targeted TV ads
- social media
Social Media Widgets
Our sites and mobile applications include social media features, such as the Facebook Like button, Google Plus, Pinterest and Twitter widgets. These features may collect information about your IP address and which page you’re visiting on our site, and they may set a cookie or employ other tracking technologies. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with those features are governed by the privacy policies of the companies that provide them.
Social Media Ads
We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits, such as likely commercial interests and demographics. For example, we may target guests who have expressed an interest in shopping for groceries, cosmetics, clothing, etc. We do not share any of your personal information, including your shopping history, with social media platforms. See the policies of each social media platform for additional information about these types of ads.
- information from other sources
We collect data that’s publicly available. For example, information you submit in a public forum (e.g., a blog, chat room or social network) can be read, collected or used by us and others, and could be used to personalize your experience. You are responsible for the information you choose to submit in these instances.
We also obtain information provided by third parties. For instance, we obtain information from companies that can enhance our existing guest information to improve the accuracy and add to the information we have about our guests (e.g., adding address information).
This improves our ability to contact you and increases the relevance of our marketing by providing better product recommendations or special offers that may interest you.
- store cameras
We use cameras in and around our stores for security purposes and for operational purposes, such as measuring traffic patterns and tracking in-stock levels.